This Spring, “Boost” Your Business with Boost’s Easy Digital Ads

If you’ve been holding out on advertising online because you thought it was too expensive or complicated, we have some great news: beginning in Mid-May, MLS PIN’s latest partner, Boost, will offer easy digital ads for our customers—right from Pinergy! Even if you’ve never advertised digitally, you’ll soon be building marketing campaigns for you and your listings, and you’ll have full control over the budget and lead tracking. Your targeted ads will appear automatically on major social media sites like Instagram and Facebook and across highly trafficked sites like HGTV, Realtor.com, The New York Times, and many more (even The Weather Channel!). MLS PIN customers will be the first in the country to use Boost directly from their MLS system, and they will enjoy a more streamlined process (not to mention a discounted rate on ads!). To get a sneak preview on how it all works, you can register for their “Boost Fundamentals” webinar, watch a brief overview video, and view a dedicated Boost page just for MLS PIN customers. Keep an eye on your email inbox and our Pinergy homepage for details on when you can start “Boosting” your business!

A Quick Overview of 2025 Pinergy Updates

January 15, 2026

Highlights at a glance... Pinergy Features Released in 2025!

New "Copy Link" Button Helps You Share Listings on Social Media

January 6, 2026

Social media remains one of the quickest ways to draw attention to your listings. But when a platform blocks direct posting, there is now a quick workaround in Pinergy. Your listing’s Social Share window includes a new Copy Link button beside the existing social media icons. Clicking it copies the URL for the public listing details page to your clipboard so you can paste it directly into any site that accepts links. This includes Facebook business pages, where Meta currently prevents direct posting. Once you have posted your links, you can track the results in your listing’s Marketing Overview. With a new Social Media Shares category called Other, you can now see how many views your manually posted links are generating. It’s a small update, but one that keeps your marketing moving even when a platform puts up roadblocks.

Easily Recall Recently Viewed Listings!

December 3, 2025

Pinergy now automatically tracks which listings you view, making it quick and easy to recall previously viewed listings without having to search for them again. Simply select “Recent Views” in Pinergy’s navigation to see a summary report showing up to 1,000 listings that you most recently viewed. We’ve added a new 1-Line w/Date Viewed summary view, and you can use the Date Viewed field for sorting any summary view or customizing any line view for yourself.

Accessory Dwelling Unit (ADU) Field Added to Pinergy

November 25, 2025

Pinergy’s single-family listings now include a required yes/no field, Accessory Dwelling Unit (ADU), so be sure to update your listings accordingly. As more listings make use of this new field, it will be easier to identify properties that include an ADU. To search for these properties, navigate to the Advanced Criteria section, select “ Accessory Dwelling Unit ,” then check the “ Yes ” box. In Pinergy’s Market Reports, scroll down to the Advanced Criteria section, select “ Accessory Dwelling Unit ,” enter “ Y ,” then click the Add button. Pinergy’s line views can display and sort by Accessory Dwelling Unit, and the new field appears in listing detail reports on Pinergy, IDX, and VOW. For general information about accessory dwelling units , visit mass.gov .

MLS PIN’s Q3 Market Insights Reports are Here!

October 31, 2025

MA Real Estate by the Numbers: Q3 QMI

Photo Summary View Now Lists All Rooms

October 27, 2025

We’ve added another time-saving improvement to Pinergy! The Photo Summary view for single-family, condominium, mobile home, and residential rental listings now includes a complete list of all rooms specified in each listing. This list appears just before the public remarks, allowing you to quickly see which rooms are included—without having to view separate detail reports for each listing in your search results. It’s a simple way to spot listings that feature a den, home office, loft, or other special rooms right from your search results.