New England multiple listing service first MLS to sign up for
Zillow Listings Feed Program
Leading real estate Web site Zillow.com and MLS Property
Information Network today announced a partnership to feed listings from the New
England area MLS to Zillow.com on a daily basis. This partnership
initiates the first participation at the MLS level in Zillow’s Listings Feed
program, which launched in November 2007. To date, the Zillow Listings
Feed program has attracted several top brokerages for participation, and now
allows all customers of MLS PIN to automatically gain free marketing exposure
for their listings on one of the most-visited real estate sites in the country,
while providing Zillow’s users with a more robust search experience. Each
listing will include a description of the property with multiple photos and
contact information for the listing agent, including links back to the listing
brokerage’s Web site where they can find more information and connect with a
sales associate to guide them through the home buying and selling experience.In
addition to providing their customers with free marketing exposure to their
current listings, MLS PIN is participating in Zillow’s new Virtual Sold Sign™
program. Through the Virtual Sold Sign program, attribution for previous
listing agents or brokers becomes a part of that home’s lasting history on the
Zillow Home Details page. This provides valuable ongoing marketing exposure for
free, with 50 percent of all homes nationwide having been viewed on Zillow.
Massachusetts is the most viewed state with 83 percent of homes having been
viewed.
For
enhanced exposure, individual agents can create a free profile page with
photos, contact information and more details about the individual agent, linked
directly from each listing.
“Zillow
has already proven to be an effective selling tool for many of our customers
and we’re excited to provide our customers with even more marketing exposure
for themselves and their listings,” said Kathy Condon, president and CEO of MLS
Property Information Network, Inc. “We’re especially thrilled about the Virtual
Sold Sign program, as our customers’ successful sales are the most important
marketing asset they have.”
Added
Jorrit Van der Meulen, Zillow vice president of partner relations, "We’re
delighted to have MLS Property Information Network as our inaugural MLS partner
as they recognize the valuable resource Zillow is to their customers.
This is a true testament to their progressive outlook, and we look forward to
signing more multiple listings services in the near future."
For
more information about MLS PIN, visit www.mlspin.com.
For more information about the Zillow Listings Feed program and Virtual Sold
Sign program, visit www.zillowfeeds.com.
About MLS Property Information Network, Inc.
MLS PIN is a privately REALTOR® owned multiple listing service with
approximately 30,000 participants and subscribers throughout New England, which
manages a comprehensive database of more than 60,000 listings for sale. It is
the largest MLS in New England, and one of the top ten in the nation.
About Zillow.com
Zillow.com is an online real estate community where homeowners, buyers,
sellers, and real estate agents and professionals find and share vital
information about homes, for free. Launched in early 2006 with Zestimate®
values and data on millions of U.S. homes, Zillow has since opened the site to
free listings, community input, data and dialogue, including "Home Q&A."
Zillow's goal is to help consumers become smarter about real estate and be the
most efficient marketing channel for real estate professionals. One of the
most-visited real estate Web sites, Zillow was the only Internet company named
by Advertising Age magazine to its 2006 "Marketing 50" list of the
most powerful consumer brands. Zillow is headquartered in Seattle and has
raised $87 million in funding.
Zillow.com,
Zillow, Zestimate and Virtual Sold Sign are trademarks and/or registered
trademarks of Zillow, Inc.
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Melissa Lindberg, MLS Property Information Network, Inc.
800-695-3000 ext. 7121
mlindberg@mlspin.com
